Refocusing the Dairy Checkoff:
An Aggressive Business Strategy to Grow Dairy Sales
 Refocus Video / Refocus handout 
The desire to grow dairy sales and address barriers to growth head-on prompted dairy producers to refocus the dairy checkoff with an aggressive business strategy. The dairy checkoff’s past emphasis on advertising and promoting existing products was successful in building awareness of dairy’s benefits, but dairy producer leaders have determined that we must take a new approach in order to increase demand and drive sales.
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Personalized Farm Tour Activities Books
Planning a tour of your dairy operation is a great way to teach families how milk is produced. The ADA/DC of Nebraska wants to help make your tour a success by providing Personalized All About Dairy Cows Activities Books.
Contact Connie Lynne Bechtel, Director of Industry Image & Relations to order your activity books. You will need the following items to get us started:
- A Logo (optional).
- A picture of your family.
- Address, telephone number, e-mail, website, etc.
- Any other information you want to add to the booklet.
Click Here to a view sample |
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2009 Nebraska Dairy Convention
February 17-18, 2009
The Nebraska State Dairy Association, the Nebraska Dairy Industries Association, the ADA/DC of Nebraska, the Nebraska Dairy Industry Development Board, and the Nebraska Dairy Women proudly announce the 2009 Nebraska Dairy Convention to be held at the New World Inn in Columbus, Nebraska February 17-18, 2009!
Convention Activities
Nebraska State Dairy Association Annual Mtg & Awards
ADA/DC of Nebraska Annual Mtg & Awards
2009 Nebraska Dairy Princess Contest
Dairy Education Seminars
Trade Show
... MUCH MORE |
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Dan Rice
2007 Board Chair
"In this report you will read about the things the dairy checkoff has done to rapidly and miraculously change the face of our industry. More types of dairy products are being offered in more places than at any other time in history, exports are at an all time high and Nebraska ranks number one in the country in school milk consumption. In short, our long-term future is being built everyday and your Dairy Checkoff is a driving force."
View 2007 Annual Report  |
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