Converting to Plastic Milk Containers
Processor Considerations

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More and more processors are offering 8/10 oz plastic packages to schools and fast food restaurants
Competition is not only other dairy companies but other beverage companies targeting kids
No other beverage is packaged in 8 oz paper containers in schools

School Milk Pilot Test (SMPT) showed an average 18% sales increase
Districts implementing New Look of School Milk (NLSM) over 2 to 3 years have shown a sustained sales increase from 15 to 34%
Most of the increase was on the cafeteria line but also provides sales opportunities for a la carte, vending and after-school snack program
Positive school milk experiences can help capture life-long milk consumption
Average student will consume 1000 gallons in their lifetime
Huge sales increases reported by McDonalds and Wendy’s after switching to plastic containers

Provide to school accounts products that are being requested
Shows interest in being part of the district’s wellness policy by providing healthy products that kids will consume
During SMPT milk consumption increase by 37%
Help school nutrition achieve their goals of increasing meal participation (ADP) by offering a variety of flavored milk in attractive plastic bottles
During the SMPT ADP increased by 5% in secondary schools at lunch

Schools are an excellent arena to build a positive brand image by providing quality milk, in a variety of flavors, packaged attractively
Packaging is part of the marketing mix in all channels including schools
Opportunity exists for better margins when school milk is no longer being sold as a commodity product